3 girls smiling in Indiana Hoosiers Merch

Indiana Hoosiers Merch: From Game Day to Every Day

Written by: Tess Helbig

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Time to read 4 min

Whether school’s in session or you’re just repping from afar, there’s never a bad time to shop Indiana University merch! Maybe you're a proud alum, an incoming Hoosier, a current student, or even a supportive sister or mom, no matter what, Fan Girl has the perfect IU game day gear to show off your spirit. Too often, women's game day styles are either over-the-top or just not made to fit right—cue the trip to the men’s section 😔. That’s where Fan Girl comes in. Designed by women, for women, our game day apparel is trendy, understated, and actually cute. We’re all about helping you feel confident and comfortable while cheering on the Hoosiers! ✨


In the Indiana University Campus Collection, you’ll find understated and trendy game day merch, from tees and crew necks that are perfect for any Hoosier event. From a classic game day tee for summer football games at Memorial Stadium to a cozy hoodie for basketball games at the Simon Skjodt Assembly Hall, we’ve got you covered, literally. So, take in the looks from the collection alongside a couple styling tips as we show off the best Indiana University merch that both understated and trendy! 🤩

The Indiana University Campus Collection

Indiana University Hoodie

Our Indiana University hoodie is the definition of game day meets everyday. With bold lettering that makes it clear who you’re rooting for and just the right touch of Hoosier red, it’s a classic you’ll keep reaching for. With thick, premium fleece-lining and an oversized comfortable fit designed for women, its easy to style and accommodates for Bloomington's every changing weather. From workouts to tailgates to drinks after the game, this hoodie brings team pride without going over the top—just how we like it.

WAYS TO STYLE

  • Being Intentional: 
    • Try layering a crew neck over an oversized white t-shirt underneath, so that it peeks out of the bottom for a cohesive and more pulled together look that offers depth

    • Make your look a set, match the color of your crew to your bottoms for a visually interesting monochrome look

    • With the crews simple nod to Indiana University's crimson color, add another pop of color with shoes or a purse

  • To Elevate:

    • Accessorize with a baseball hat, sunglasses, plenty of chunky jewelry, a headband and a belt

    • Shoes can also elevate your look, opt for sleek flats, kitten heels, or boots for a more elevated look

  • More than Jeans:
    • Opt for a sporty look by paring your oversized crew with biker shorts or a workout one piece
    • Have some fun with a patterned boxer or bloomer short
    • Try pairing your crew with more sophisticated bottoms like a mini skirt, cargo pants, or capri pants
two  silhouettes of indiana university hoodies styled to create an outfit

Indiana Hoosiers Graphic Tee

Been searching for the perfect vintage Hoosiers graphic tee? Look no futher, we've got the perfect match! The University of Indiana Hoosiers Vintage Band T-shirt is a game day staple that offers an oversized fit and so many ways to style. The retro inspired design that remains understated, makes it a go-to for game day or everyday offering you the ability to add your own personal touch. Made from 100% cotton fabric, this tee will keep you cool and comfy whether you're hitting the books or the big game!

WAYS TO STYLE

  • To Elevate:
    • Pair your tee with a mini skirt or opt for a leather jacket and kitten heels with plenty of accessories for a more elevated look
  • Play with Portions:
    • Size down for a tighter fitting t-shirt and pair with oversized jeans or opt for an oversized look and slim fitting pants

  • Add a Pop of Color:
    • Add some team spirit through color. With a simple tee, add color through shoes, a purse, or even your pants or shorts in your teams primary color
  • Add Interest with Texture & Depth:

    • To add visual interest to your look, pair your tee with a wear chunky knit sweater

    • With a platform boot or sneaker you can add some depth and edge to your game day look

    • With a simple tee, you can easily add some visual interest to your look with a patterned short or pant or a patterned bag, think gingham, camo or cheetah print to keep on trend

two  silhouettes of indiana university graphic t-shirts styled to create an outfit

Hoosiers Supersoft Crew Neck

The Supersoft crew neck sweatshirt simply demonstrates Indiana Hoosier pride while delivering a chic, understated, and modern style. Made from an ultra-soft althesiure material that is buttery soft, this is the softest sweatshirt you'll ever own! With the Indiana University fan in mind, this crew neck brings both comfort and style, the simple elegance in its embroidered detailing. Whether the Hoosiers are hitting the field or you're hitting the grocery store, this crew transitions seamlessly for any occasion.

WAYS TO STYLE

  • To Elevate:
    • If you're looking to off-set the sportiness this crew brings, you can elevate your look simply with plenty of jewelry 
    • Try pairing a skirt with your crew or opt for a more elegant shoe like kitten heels or flats for subtle elevation
  • Add Depth:
    • Try laying a longer tee under your crew. With a tee that slightly hangs out under the crew you can add both depth and intention to your look, making for a more pulled together look 
    • Try adding a chunky shoe like a platform loafer to add depth and stay on trend
    • Aim for a colored pant with a dark crew. Whether you opt for crimson, jeans, or white, adding some color will create contrast and depth to your look when wearing a dark crew  
  • Play into Athleisure:
    • The Supersoft provides comfort and flexibility, pair it with a workout set, sweats or track pants and add sneakers to play into the athleisure aesthetic of the look
two  silhouettes of indiana university crew necks styled to create an outfit

Your go-to for Indiana University game day gear starts here. ✨ At Fan Girl, we blend laid-back comfort with standout style so you can show up for the Hoosiers without compromising your look. Whether you’re layering up in an Indiana University hoodie or throwing on a graphic tee, our Indiana merch is made for more than just the stadium. From campus walks to post-win celebrations, our pieces are built to rep IU all day, every day. ❤️🤍

Indiana Hoosiers Merch: From Game Day to Every Day ↑

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