Minnesota Apparel

Iowa Hawkeyes Game Day Merch: Understated & Trendy Styles for Women

Written by: Tess Helbig

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Time to read 4 min

Whether school is in or out, there's never a wrong time to shop University of Iowa merch! Whether you're an alum, up and coming Iowa Hawkeye, current student or even a mom or sister to a current student, Fan Girl has the best University of Iowa merch to rep the Hawkeyes! All too often, women's game-day apparel is just too flashy or fits in all the wrong places, causing us to wander over to the men's section 😔. Made by women, for women, trendy and understated game-day apparel is our specialty. We are committed to offering women's game day apparel that allows you to feel confident and cute while rooting for your favorite team! ✨ 


In the University of Iowa Campus Collection, you’ll find understated and trendy game day merch, from tees and crew necks that are perfect for any Iowa Hawkeyes event. From a classic game day tee for summer football games at Kinnick Stadium to a vintage crew neck for basketball games at Carver-Hawkeye Arena, we’ve got you covered, literally. So, take in the looks from the collection alongside a couple styling tips as we show off the best University of Iowa merch that both understated and trendy! 🤩

The University of Iowa Campus Collection

Crew Necks

The crewnecks in our University of Iowa Campus Collection are super versatile in their styles and colors, which is why they are a top pick for any and all Hawkeye events. 🖤💛 From vintage designs inspired by the 90s and modern trends today, cozy looks to await! Whether you're cheering on the Hawkeyes from your couch, in the stadium, or running weekend errands followed by brunch with friends our comfortable but trendy crew necks are perfect, from game day to everyday

WAYS TO STYLE

  • Adding Intention: 
    • Try layering a crew neck over an oversized white t-shirt underneath, so that it peeks out of the bottom for a cohesive look

    • Make your look a set, match the color of your crew to your bottoms for a visually interesting monochrome look

  • More than Jeans:

    • Opt for a sporty look by paring your oversized crew with biker shorts or a workout one piece 
    • Have some fun with a patterned boxer or bloomer short
    • Try pairing your crew with more sophisticated bottoms like a mini skirt or capri pants
  • To Elevate:

    • Accessorize with a hat, sunglasses, plenty of chunky jewelry, and a belt

    • Shoes can also elevate your look, opt for sleek flats, kitten heels, or boots

two  silhouettes of university of iowa crew necks styled to create an outfit

Graphic Tee

The Iowa Hawkeyes Vintage Band T-Shirt is a game day staple among Iowa Hawkeyes. The retro inspired design that remains understated, makes it the perfect tee for styling a game day or every look. Its simple and classic design leaves you with so many ways to style and add your own touch. ✨ Made from 100% cotton fabric that is true to size for a slouchy fit, these tees will keep you comfy whether you're hitting the books or the big game

WAYS TO STYLE

  • Play with Portions:
    • Size down for a tighter fitting t-shirt and pair with oversized jeans or opt for an oversized look and slim fitting pants

    • Try an oversized jacket with a straight or skinner pant or the opposite, a looser pant with a tight fitting jacket, align the bottom hem of the jacket with the rise of the pants
  • Add Depth & Interest:

    • Try adding a wear chunky knit sweater with your tee for visual interest

    • With a platform boot or sneaker you can add some depth and edge to your game day look

  • To Elevate:

    • Try throwing your tee over a dress or pair it with a maxi or mini skirt for a touch of elegance

  • Add a Pop of Color:

    • Add some team spirit through color. With a simple tee, add color through shoes, a purse, or a jacket in your teams primary color

three  silhouettes of university of iowa crew graphic t-shirt styled to create an outfit

The Supersoft Crew Neck

The Supersoft crew neck sweatshirt captures the essence of Hawkeyes pride while delivering a chic, understated, and modern style. Made from an ultra-soft althesiure material that is buttery soft, this is the softest sweatshirt you'll ever own! Designed exclusively for passionate Iowa Hawkeyes women who want both comfort and style, the embroidered collar detailing and waist-length cut allow for a seamless transition from game days to morning pilates.

WAYS TO STYLE

  • To Elevate:
    • To off-set all the sportiness in you look, add jewelry like bracelets, a watch, rings, and earrings plus a statement purse and sunglasses
  • Size and Fit:
    • With a cropped crew opt for high rise pants that meet the bottom hem of the crew for a seamless look 
    • Try sizing up in the crew for a less cropped fit and pair with mid-rise or low-rise pants to keep things trendy
  • Add Depth:
    • Pair the cropped crew with oversized or wide cut jeans or bottoms
    • Try adding a chunky shoe like a platform loafer to add depth and stay on trend
  • Play into Athleisure:
    • The Supersoft provides comfort and flexibility, pair it with a workout set, sweats or track pants and add sneakers to play into the athleisure aesthetic of the look
two  silhouettes of university of iowa crew necks styled to create an outfit

Fan Girl is the end game for all University of Iowa merch! Combining style, comfort, and Hawkeye love all in one. From cozy crew necks that are vintage inspired to classic tees that stand out among the rest, our collection has everything you need to show off your love for the Iowa Hawkeyes. Whether you're on campus, at the game, or just out and about, Fan Girl’s University of Iowa Campus Collection is perfect for game day and everyday, guaranteeing that you're always dressed to impress! 🤩 

Iowa Hawkeyes Game Day Merch: Understated & Trendy Styles for Women ↑

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