Winter Game Day Style Guide: Incorporating Team Colors

Written by: Tess Helbig

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Time to read 4 min

Winter is here, but cold weather doesn’t have to mean compromising on style — especially when it comes to supporting your favorite teams! Don’t let bulky winter jackets and layers ruin your game day outfit! Staying warm shouldn’t mean sacrificing style or hiding the team you proudly represent. With modern trends and comfort in mind, we created a winter fashion guide featuring five ways to incorporate your teams colors into your game day look, no matter how chilly it gets.


At Fan Girl, we believe fan apparel should be just as cute and trendy as your everyday wardrobe, designed with the perfect fit and styling options that women actually want. Out with the generic graphics and boxy fits and in with understated designs, fit to complement styles, made by women for women


Whether you’re cheering on the Spartans at Breslin Center, the Hawkeyes at Carver-Hawkeye Stadium, or the Gophers at 3M Arena at Mariucci, these styles will help guide you in creating the perfect game day look that is on-trend, spirited, and cozy. 

Style Guide: 5 Ways to Incorporate Team Colors

JACKETS & COATS

While jackets and coats are usually a must during winter sports seasons, don’t have to cover up your team spirit with your everyday black puffer. Your jacket can make for a stylish way to highlight your team colors!

TIPS:

  • Choose outerwear in your team’s primary or secondary color for a bold look
  • A color-blocked jacket mixing team colors or includes your teams primary colors adds pattern and dimension
  • Team jackets with custom patches or logos for a vintage inspired look

By thoughtfully selecting jackets and layering pieces, you can stay cozy without hiding your team pride, even if you deicide to keep your jacket on all game long! 

two outfit silhouettes featuring fan apparel and accessories

HATS & GLOVES

With winter comes cold-weather accessories like scarves, beanies, and gloves. When it comes to game day, it also offers the perfect opportunity to get creative and incorporate team colors in a super simple way, keeping you warm and still on-trend.

TIPS:

  • Choose beanies or hats with a pom-pom or logos to add playful details
  • For a vibrant look opt for hats in your teams primary or secondary colors
  • Look for striped or patterned mittens or gloves that subtly tie in team pride
  • Mix textures and fabrics, like chunky knits or fleece, to add dimension to your look

Adding winter accessories like hats, gloves, and scarves is practical and thoughtful way to amp up your game day look in winter.

two outfit silhouettes featuring fan apparel and accessories

SHOES

Shoes are a fun and unexpected way to incorporate your team’s colors into your winter game day look. Whether its sneakers or boots, opting for a colored shoe allows you to keep warm in all of your winter gear but still represent your team through color and with very little effort! 

TIPS:

  • If team-colored shoes aren’t an option, look for accents like laces, stripes, or soles that feature team hues. 
  • With boots, adding colored socks in your team's colors to peek out from the top is a subtle yet stylish nod to your team. 
  • For a playful twist, customize your footwear with team-themed or colored charms or shoelace accessories like bows.

With a little creativity, your shoes can become a standout detail that keeps you both warm and spirited all winter long and in a simple way. 

two outfit silhouettes featuring fan apparel and accessories

PURSES

For function and style, a colored purse is the go-to choice for incorporating team colors to your winter game day look. When bundled up in winter layers, an easy alternative to showing off your team spirit is to let your purse shine through and rep your team. 

TIPS:

  • Choose a purse in your team’s primary or secondary color for to show off some spirit in a clear way
  • A neutral-colored purse that has team-colored accents, like straps, zippers, or embroidery for a more understated look
  • Opt for a color-blocked bag that mixes your team’s hues, adding pattern and dimension
  • Try adding a bag charm with team-colored accents or details for a chic twist

With a little intention, your purse can be how you choose to show your spirit and you don't have to compromise on warmth or style while doing it.  

two outfit silhouettes featuring fan apparel and accessories

JEANS & PANTS

When the weather gets cold, your coat might cover up your carefully chosen fan apparel, but that doesn’t mean your team spirit has to be hidden. By focusing on incorporating your team colors into your pants whether its jeans, sweats, or leggings, you can still show off your pride without worrying about your outerwear covering it up.

TIPS:

  • Color-blocked pants that mix your team colors with winter neutrals like black, gray, or navy add intention to your look
  • If you prefer denim, try a pair of jeans with your teams primary or secondary color or hue
  • Add your own twist with subtle team accents like team numbers and logo patches

Even if your coat is covering most of your fan apparel, your team spirit will still shine through. It’s a simple yet effective way to maintain your game day look while staying warm and stylish all season long.

two outfit silhouettes featuring fan apparel and accessories

As you gear up for the winter season game days, embrace your team spirit in a way that’s both stylish and comfortable. Whether you’re supporting the Hoosiers at Assembly Hall or the Buckeyes at Value City Arena, you can pick out your next game day look in a way that incorporates your team’s colors into every aspect of your winter look without compromising on warmth or style. Whether you opt for the colorful jacket, shoes, or both you'll be warm and on trend. Don’t let the cold weather stop you from showcasing your team spirit— with the right accessories and thoughtful styling, you can stay warm and fashionable, no matter what stands your cheering from! 

Winter Game Day Style Guide: Incorporating Team Colors ↑

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